How V-Ray was used to create sturning Automotive CGI Rendering

Recom Farmhouse Teamed up with Alessandra Kila. The London studio came up with a custom process to speed up the lighting simulation for ultimate creative flexibility using V-Ray for Autodesk Maya.


"For this project I have imagined a series of site-specific art installations that experiment with the materiality of light and with the emotional effects of luminosity. Within the journey from one installation to another, the BMW 7 is incorporated in these installations, becoming itself a light sculpture."– Alessandra Kila.

Simulating light in volumetric space is challenging enough, and quick previewing of iterations fast enough as to not inhibit the creative process raises further issues. In order to deliver such ambitious images, we developed an intricate technical framework within the CGI software. This custom lighting rig can abstract the visual effect of using a fully physical lighting simulation, but render in a fraction of the time, allowing creative freedom and experimentation. For the final rendering we used the fully physical lighting model for accuracy and photorealism

The team called on Alessandra’s strong experience with still life art photography to set up varied and subtle lighting for depth and believability in the car and environment. A myriad of tiny details, such as effects of bleeding and darkening, give a natural look, along with elements of photographed neon tubes and illuminated screens. Further lighting directed the balance of warmth and cold in the images.

To create the required atmosphere, she drew on her ongoing exploration of the use of haze to soften light. Here, the haziness carries the light and colour that are central to the project. You can see full detailed article here

Credits

Client: BMW
Creative Supervision BMW: Florian Hartmann
Creative Direction BMW Group Design: Julia Obermeyer
Concept & Art Direction: Alessandra Kila
CGI Artists: Kristian Turner, Carlos Pecino, Anna Toropova / Recom Farmhouse
Post Artists: Pepê Alram, Kate Brown, Riikka Eiro, Maria Luisa Calosso / Recom Farmhouse


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